Sit tight, my faithful readers, as I regale you with a tale from the ancient days of the digital desert when SEO was barren of guidelines, meta keywords swarmed like a plague of locusts, and link-building was governed by Pontius Pagerank!

🧙♂️ T’was then that the late Eric Ward emerged, our very own Link Moses, brandishing link-building knowledge like a staff to part the red sea of misinformation and guide us to the promised land! His disciples read like a who’s who of SEO faith: Bruce Clay, Rand Fishkin, Danny Sullivan, Mike Grehan, Joost de Valk, Danny Goodwin, Loren Baker, Duane Forrester, et al.
For whilst Eric was preaching to “link for people, not search engines” he was carving the commandments that became the link-building tenets of our industry.
🐧 My die was thus cast, and unto this lion’s den of the internet I was thrown – less Link Moses and more Link Daniel, navigating through this lawless expanse where algorithms roamed like wild black-and-white beasts and only the truly cunning survived.
Through some ordained miracle (or perhaps just good strategy – remember always dear reader that “hope” is not a strategy), I found myself inscribed upon Moses’ own tablets – featured in Eric’s fabled lists of link-building practices.
📜 Here’s where the majesty begins: Being linked to from his list, as one of the suggested linking tactics that you should embark upon, was itself a very powerful link-build strategy. These lists became so widespread, passed from marketer to marketer like sacred scrolls, that they became commandments unto themselves.
The ultimate meta link-building strategy.
🏛️ This delivered a good portion of that 43 million link empire but it wasn’t the largest contributor.
Maybe one of these days I’ll detail the other method I used, and provide one of these commandment link lists (remembering that they are for historical purposes only).